NYC: After Midnight x G-Shock Collab Launch Party 6/21/19

After Midnight (AM) x G-Shock DW-5600 "I Heart New York" Collaboration

The G-Shock Soho Store in New York City will be hosting a launch party for the After Midnight x G-Shock collaboration on Friday, June 21, 2019, from 7 p.m. to 10 p.m. The G-Shock Soho Store is located at 454 West Broadway. Those interested in attending should RSVP to the email address listed here.

An After Midnight pop-up store will appear on the second floor of the G-Shock Soho Store from June 21 to June 23.

After Midnight (a.k.a. “am” and @aftermidnightnyc) is a New York-based fashion brand specializing in casual streetwear clothing and accessories.

Update: After Midnight revealed the watch: a white DW-5600 with a colorful “I Heart New York” motif on the bands. The watch comes with an exclusive t-shirt and retails for $130 per set. Only 50 sets are available.

After Midnight x G-Shock Collaboration Launch Party

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