The G-Shock Soho Store in New York City is hosting a special event on Friday, September 14 (7-10 p.m.), 2018, to celebrate the release of a collaboration watch with graffiti and visual artist Fridge. The watch is a customized DW5600BB-1 inspired by New York City after dark and its underground graffiti culture. The bands feature Fridge’s signature marker tags with a bevel that embodies his three-dimensional style. Fridge’s motivational catchphrase “Stop Doing Nothing” is printed on the lower band.
Fridge had his debut solo art show earlier this year at the G-Shock Soho Store.