Fridge x G-Shock DW5600 Event at Soho, New York Store

The G-Shock Soho Store in New York City is hosting a special event on Friday, September 14 (7-10 p.m.), 2018, to celebrate the release of a collaboration watch with graffiti and visual artist Fridge. The watch is a customized DW5600BB-1 inspired by New York City after dark and its underground graffiti culture. The bands feature Fridge’s signature marker tags with a bevel that embodies his three-dimensional style. Fridge’s motivational catchphrase “Stop Doing Nothing” is printed on the lower band.

Fridge had his debut solo art show earlier this year at the G-Shock Soho Store.

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G-Shock x Fridge 09.14.2018 7p.m.-10p.m. #FRIDGE #PERFECTTIMING l #gshocksohonyc #gshock #casio #soho #NYC #stopdoingnothing

A post shared by G-Shock Soho NYC (@gshocksohonyc) on Sep 13, 2018 at 7:14pm PDT

View this post on Instagram

G-Shock x Fridge 09.14.2018 7p.m.-10p.m. #FRIDGE #PERFECTTIMING l #gshocksohonyc #gshock #casio #soho #NYC #stopdoingnothing

A post shared by G-Shock Soho NYC (@gshocksohonyc) on Sep 13, 2018 at 3:21pm PDT

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