G-Shock Europe released a new commercial for the G-STEEL line of dressy but rugged analog-digital watches. The dynamic black and white video emphasizes G-STEEL’s stainless steel construction, toughness, and versatility. Several models including one with the new Tough Leather band are shown in various settings with a combination of attire including workout wear, street clothes, and formal suits. With its dual-layer shock protection, 200-meter water resistance, and classy looks, G-STEEL is a G-Shock watch that requires no compromise. G-STEEL is “Tough as your Life. Tough as your Style.”
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