Japanese streetwear brand Wasted Youth is partnering with Casio for the international release of the G-Shock DW-5900WY-2. Exclusive elements of the navy blue watch are based on the brand’s Budweiser-inspired motif and include a minimalist glow-in-the-dark white face with a faint bowtie pattern and a band keeper with a bowtie-shaped cutout. The “W.Y.” logo appears on the EL backlight and is also engraved on the stainless steel case back with the “I can’t waste my time anymore” tagline. The watch comes in special packaging that resembles a beer can.
The DW-5900, originally launched in 1992, was a precursor to the DW-6900 with its triple graph design. The series was later revived in 2018.
Not to be confused with the British and American punk bands from the early 1980s, Wasted Youth is a Japanese apparel brand that also sponsors a skate team. The brand was founded in 2016 by renowned graphic designer Verdy, who also created the Girls Don’t Cry brand in 2017. Wasted Youth is known for its Budweiser-inspired designs. In the summer of 2022, the brand actually did a collaboration with Budweiser featuring co-branded beer cans and bottles in Japan, and a capsule collection of co-branded apparel followed.
The Wasted Youth x G-Shock DW-5900WY-2 is scheduled for a December 2022 release internationally. In Japan, the DW-5900WY-2JR has a tax-included price of 15,400 yen, with reservations starting on December 1. G-Shock Japan will also be selling a co-branded hoodie for 18,700 yen and a t-shirt for 6,600 yen at gshock.casio.com/jp, starting December 9.
Update: G-Shock U.S. released the DW5900WY-2 for $130.
Dimensions: 51.4 × 46.8 × 15.5 mm Weight: 60 grams
Protection: Shock Resistance, 200-Meter Water Resistance
Battery (Lifespan): CR2025 (approx. 5 years)
Functions: World time (29 time zones, 48 cities, DST on/off), 1/100-second stopwatch (max 59’59.99”, elapsed time, split time, 1st-2nd place times), countdown timer (24 hours max, settable in minutes and hours), 5 daily alarms with 1 snooze, hourly time signal, EL backlight with 1.5 or 3 second afterglow, full auto-calendar, button tone on/off, 12/24-hour format
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FYI, the watch in the special packaging is live now for sale in the U.S.A. on the official G-Shock website.
The hoodie and t-shirt are not available for purchase, as far as I can tell. ☹️
The pleasure is all mine!