Sanrio and Casio are joining forces again to celebrate the 45th anniversary of Hello Kitty and the 25th anniversary of Baby-G with the release of a pair of co-branded collaboration watches.
The pink Baby-G BGA-150KT-4B and white and pink Baby-G BGA-150KT-7B are inspired by the quilt-stitch pattern of the Hello Kitty Pink Quilt Series that was popular the 1990s. The pattern appears on the dial along with flower-shaped metal pieces. To celebrate the Baby-G anniversary, a flower with the letter “B” in it appears at the 5 o’clock position and to celebrate the Hello Kitty anniversary, Hello Kitty’s face appears at the 9 o’clock position. The custom engraved case back depicts Hello Kitty with a clock face wearing the “B” flower. Each watch comes in exclusive packaging that includes a mini Hello Kitty bag inspired by the Pink Quilt Series and a display stand.
Features of the BGA-150KT-4B and BGA-150KT-7B include shock resistance, 100-meter water resistance, world time, 1-second stopwatch (max 59′), countdown timer (60 minutes with auto-repeat), 5 daily alarms with 1 snooze alarm, and LED light with afterglow. Each watch measures 47.5 x 42.8 x 12.8 millimeters and weighs about 42 grams.
The BGA-150KT-4BJR and BGA-150KT-7BJR will be available separately in March 2019 in Japan with a MSRP of ¥16,500 JPY each. The watches will also be released in other Asia markets.
Update: Casio America announced the BGA150KT-4B and BGA150KT-7B for an April 2019 release with a list price of $130 USD each.
Hello Kitty x Baby-G BGA-150KT-4B:
Hello Kitty x Baby-G BGA-150KT-7B:
Casio Baby-G X Hello Kitty Collaboration Movie:
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