G-Shock Italy offering Year of the Tiger strap artwork

In celebration of Chinese New Year 2022, the G-Shock Corso Como store in Milan, Italy, is offering a unique customization for G-Shock straps until February 15. The limited edition Year of the Tiger icon was created by artist Patrick Eduardo and is designed to be placed on the upper band (in some undisclosed manner, perhaps by a printer). This is the first time we’ve seen such an offer from an official G-Shock store. It’s not entirely clear if a new purchase is required, or if customers can bring in an existing watch for this service.

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