Boston-based streetwear retailer Bodega is releasing its first G-Shock collaboration watch to celebrate G-Shock’s 35th Anniversary. The Bodega x G-Shock DW-6900BB-1BD is based on the Basic Black DW-6900. This limited edition watch features Bodega logos on the bands along with “established 2006” and the slogan “hidden in plain sight.”
The watch is housed in unique packaging which is a “stash can” disguised as an alphabet soup can. On closer inspection one will find “Bodega” spelled out in alphabet soup letters, a G-Shock logo, and references to G-Shock’s founding year and the 35th Anniversary. This “hidden in plain sight” concept was made famous by Bodega, whose Boston store appears to be an actual bodega from the outside.
Bodega x G-Shock DW-6900 Promotional Video: