The Baby-G BGA-260CH-1A is a collaboration with outdoor accessory brand Chums. The watch is an August 2020 release in Japan and Asia. The matte black case is complemented with multi-color bezel lettering for a rainbow effect. The Chums logo appears on the dial and band keeper, and the Booby Bird mascot appears printed on the lower band tip and engraved on the case back. The exclusive packaging includes a case that resembles Chum’s Booby Sleeping Bag.
The BGA-260CH-1A features shock resistance, 100-meter water resistance, world time, 1-second stopwatch, countdown timer (60 minutes, with auto-repeat), 5 daily alarms with 1 snooze alarm, hourly time signal, 12/24-hour time format, full auto calendar, and Super Illuminator LED light with afterglow (1.5 or 3 seconds).
Chums was founded in 1983 in Utah with the idea of making an eyeglass retainer to prevent sunglasses from falling. The company expanded its product range to include camping gear, clothing, bags, and accessories, under the concept of “Fun, Quality and Friendly.” Chums is also popular in Japan, where it has an online shopping site and retail stores in Tokyo, Chiba, and Osaka.