Following its popular rose gold G-Shock GM-6900 collaboration in 2020, New York-based streetwear retailer and label Kith is releasing another striking GM-6900 collaboration for 2021. This year’s model features a rainbow IP stainless steel bezel and translucent band.
There was the rainbow GM-110RB-2A before this, but this is the first GM-6900 with a rainbow bezel. Other customizations include a printed Kith logo pattern on the band, Kith logos on the front light button, case back, and band keeper, and the “Just Us” tagline appearing on the EL backlight. The watch also includes a second translucent band without the logo print, and both bands have quick-release levers for easy swapping. The watch comes in custom packaging and an exclusive zine is included with each purchase.
Kith is celebrating its 10th anniversary in 2021 and recently opened a store in Paris. The three-story, 16,000 square foot retail space is its largest store and includes the Kith for Sadelle’s restaurant. In addition to its New York stores, Kith also has locations in Los Angeles, Miami, London, and Tokyo.
The Kith x G-Shock GM-6900 Rainbow watch will go on sale for $400 on Monday, March 22, at Kith stores and at kith.com. The online release times are 11 a.m. EST on Kith.com and 11 a.m. CET on eu.kith.com.
(Those interested should act quickly, as scalpers are already active on Ebay.)