Casio announced the G-Shock GA-2100RB-3A collaboration with Indonesian rapper Rich Brian for a December 2023 release in Japan and Asia. The colors are based on a guitar that Brian fell in love with as a boy, with a seafoam green bezel and band and salmon pink labels and accents. A Rich Brian signature is engraved on the stainless steel case back, and the watch comes in exclusive co-branded black and white packaging.
Rich Brian rose to worldwide fame in 2016 with the single “Dat $tick” and is one of the leading artists of the American-based 88rising label. Rich Brian has released two albums and two EPs, with the latest being the Brightside EP from 2022. He released the single “Sundance Freestyle” in January 2023, following his appearance in the film Jamojaya directed by Justin Chon, which made its debut at the Sundance Film Festival. He also released the single “World Stop Turning” in October as part of the artist collective 1999 Write The Future.
The G-Shock GA-2100 base is a slim and compact analog-digital model featuring a carbon fiber-reinforced case. It measures 48.5 x 45.4 x 11.8 millimeters and weighs 51 grams.
In Japan, the GA-2100RB-3AJR will be released on December 15 with a tax-included price of 18,150 yen. The watch is also listed as coming soon on the official Casio sites for Malaysia, Singapore, and Thailand. It’s not yet known if the watch will be released outside of Asia.
Update: As of January 2, 2024, it looks like the watch will not be released in the U.S. or Europe.
GA-2100RB-3 at www.casio.com/intl
G-Shock GA-2100RB-3A Promotional Video
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