GA-B2100 promo from Casio U.K. targets the younger crowd

The U.K. is the first country outside of Japan to begin accepting pre-orders for the G-Shock GA-B2100 series, and Casio U.K. released several unique promo videos for it. The latest video is different than the usual close-up-heavy promos and aims to introduce G-Shock to the younger generation. It depicts a young woman discovering G-Shock when she finds her dad’s yellow DW-5600. She then goes online to learn more about the brand and finds the GA-B2100. Older fans may get a chuckle out of the narrator mentioning that G-Shock was invented “in the olden days.”

The actress was also in an earlier promo video.

GA-B2100 at g-shock.co.uk

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