G-Shock U.K. announced a special collaboration with the Museum of Youth Culture, which will be released on February 18 for £149. The base of the GW-M5610MOYC-1ER is the GW-M5610U-1ER with the updated module (3495), and the watch has an exclusive printed band featuring archival imagery by renowned photographer Gavin Watson. Each watch includes a “Grown up in G-SHOCK” limited edition zine.
The Museum of Youth Culture describes itself as “an emerging museum dedicated to the styles, sounds and social movements innovated by young people over the last 100 years.” A free “Grown up in G-SHOCK” exhibition featuring images from the past 40 years and significant G-Shock moments will be held from February 18 to March 4 at 154 Shaftesbury Avenue in London. G-Shock owners have a chance to get their own photo displayed in the exhibition by submitting it at museumofyouthculture.com.
G-Shock x Museum of Youth Culture Collaboration Video: