Doodles x G-Shock DW-6900 collaboration is now available

Update: Doodles released an image of the watch on its Instagram account @thedoodles (instagram.com). According to the post, the watch will be available in-store in Tokyo on February 9 to 11 at 2G Tokyo (more details below), and online on February 15, 1:00 p.m. ET, at stoodio.doodles.app. The watch has a seafoam green bezel and band with illustrations on the band from the “touch grass” motif, a pink face with the Doodles logo, and a custom EL backlight graphic. A limited edition alien capsule collection will also be available.

In Japan, the watch has a tax-included price of 27,500 yen and will be available at the 2G Pop Up Studio on the second floor of the Shibuya Parco mall from February 9 to 11 from 11:00 to 21:00.

The watch is also expected to be released in the United States at gshock.casio.com/us, but this is not confirmed yet.

Update: The watch is now available at doodles.app for $169 (credit cards and Paypal accepted). According to the site, “Each Doodles x G-SHOCK watch is chipped by IYK and comes paired with a digital collectible.”

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G-Shock U.S. is teaming up with digital assets firm Doodles to launch “an NFT-inspired watch collection.” According to various reports, these will be real-world limited edition watches and not a virtual concept NFT release like the G-Shock VGA-001 and VGA-002 NFTs. Both Doodles and G-Shock U.S. announced the collaboration on social media as coming soon, and it is expected to launch sometime next week.

Doodles is known for its non-fungible token (NFT) collection that was launched in October 2021, featuring artwork by Scott Martin a.k.a. Burnt Toast. The popular project with over $550 million in trading volume saw some of its NFTs sell for as high as 50 ETH in 2021 (around $180,000 at the time). In 2022, Doodles hired Pharrell Williams as its chief brand officer.

Doodles is developing beyond the blockchain into a media franchise, with co-founder Jordan Castro stating, “We are no longer an ‘NFT project’.” However, we wouldn’t be surprised to see Doodles launch new NFTs that are related to the G-Shock collaboration, as it did with its Crocs collaboration in 2023.