Most Americans who grew up in the 1980s are distinctly aware of how Casio was one of the most iconic companies of the time, as many used its calculators, watches, and keyboards at some point in their lives. Casio was also known for making other cool gadgets like handheld video games and pocket televisions. Casio introduced the G-Shock brand in 1983, and while it wasn’t an immediate home run, it would go on to gain popularity in America, which then lead to major growth in the 1990s. G-Shock got another American boost when it was embraced by hip hop musicians and streetwear communities in the 2000s. G-Shock often acknowledges its initial success in America, and the latest social media promotional photos for the Color Origin Series celebrate America in the ’80s and ’90s, hip hop, and the outdoors.
The first color G-Shock models were launched outside of Japan, which is why they don’t appear in the G-Shock Japan database. Casio America requested yellow for the G-Shock DW-5600C-9BV in 1987, as it was a popular color for sports cars at the time. This promo for the yellow DW-5600REC-9 celebrates hip hop music and culture in the ’80s and ’90s, and it includes items such as a turntable, vinyl record, boombox, VHS tape, Adidas shoes, gold chain, Malcolm X cap, spray paint can, and marker. The vinyl record cover is the 12″ single release for “Rampage” by EPMD and featuring LL Cool J, which was released in 1991.
This promo for the blue G-Shock DW-5600RB-2 celebrates American sports and includes a baseball, football, various sports equipment, and a boombox. The boombox looks like the water-resistant Sony CFD-980, which plays cassettes and compact discs.
This promo for the green G-Shock DW-5600RB-3 celebrates the outdoors and includes various equipment like hiking boots, camouflage gear, a walkie-talkie, and what appears to be a military radio unit.
See Also: G-Shock Color Origin Tributes