Streetwear and skateboarding brand HUF is celebrating its 20th anniversary with the release of the G-Shock GA2100HUF-5A collaboration. The unique design is inspired by sneaker culture and features a translucent white bezel, HUF’s signature neon green accents on the dial and LCD backlight, and a brown cloth band. A HUF logo appears on the dial and band, and a 20th anniversary logo is engraved on the stainless steel case back. The exclusive box pays tribute to the brand’s origins with a street map of San Francisco.
The base GA-2100 is one of the slimmest G-Shock models (at 48.5 x 45.4 x 11.8 mm) and is fully shock-resistant and water-resistant to 200 meters. This is the first GA-2100 to be released with a cloth band, with a total weight of 56 grams.
HUF, now based in Los Angeles, was founded in 2002 by New York-born skateboarder Keith Hufnagel in San Francisco’s Tenderloin district. HUF currently has stores in Los Angeles, San Francisco, and Japan.
The limited GA2100HUF-5A will go on sale in the U.S. on July 21, 2022, at www.casio.com/us. The watch will also be available at the G-Shock Soho Store in New York, the HUF website, flagship HUF stores, and select HUF retail partners. (Update: The watch ahs a price of $140.)
Update: The GA-2100HUF-5AJR (19,250 yen) will go on sale in Japan on July 22 (12:00) at www.hufworldwide.jp and HUF flagship stores, and at some Casio watch stores on August 5. The GA-2100HUF-5A was also announced for an international release.
HUF x G Shock GA2100HUF-5A Promo Video: