#NOCOMPLY Manifesto: This video from G-Shock Europe is titled “No Comply” after the skateboarding trick invented in 1988. It features black and white shots of skateboarding and lifestyle scenes in the city and color close-ups of the black and gold G-Shock GA-710GB-1A. The video pays tribute to G-Shock’s popularity with skateboarders during the early era of the brand in the 1980s-1990s.
Big Waver Nic Vaughan: Big wave surfer Nic Vaughan appears in this video featuring the G-Shock G-LIDE GAX-100 series. Vaughan is seen prepping, training, and surfing huge waves while wearing the several GAX-100 models. The surfing-themed GAX-100 is a recent addition to the G-Shock lineup and features a tide/moon chart and a thermometer sensor.
Matthias Dandois Never Give Up: Professional BMX rider Matthias Dandois performs tricks and talks about breaking his ankle in 2014. Dandois followed G-Shock creator Kikuo Ibe’s motto of “never give up” and overcame the career-stalling injury to become world champion in 2016. The video showcases the G-Shock GA-700 and the G-Shock G-STEEL GST-W100G-1B.