The G-Shock Corso Como store in Milan, Italy, announced its in-store “Custom Lab” service on Facebook. The service offers a custom strap personalized with graphic icons and text. The post mentions “icon or initials,” so apparently the text is customizable. A video shows black or white bands on various G-Shock GA-2100 bodies and a variety of graphics and text on the band. The prices and full details are not known. G-Shock Corso Como recently offered a similar service for a limited Chinese New Year graphic that reportedly cost 25-30 euros.
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