G-Shock unveiled a special promotional video on a digital wraparound billboard at Shenyang Middle Street in China. The video features singer and actor Wang Yibo performing supernatural feats with a G-Shock GW-B5600MG-1.
Wang Yibo is a G-Shock ambassador and one of China’s most popular celebrities. He started his career in the South Korean-Chinese boy band Uniq in 2014 and has played leading roles in several popular television series. In 2020, Wang ranked ninth in the Celebrity 100 list by Forbes China. Wang is also active in sports like skateboarding and motorcycle racing and was appointed by the Chinese government as the Chinese Skateboarding Promotion Ambassador and the ambassador for the 2022 Beijing Winter Olympics and Paralympics.
A similar promo also appeared on another wraparound billboard at Sanya Hailv Duty Free City.