New Hodinkee G-Shock collaboration with Ed Sheeran is inspired by his ‘Subtract’ album
October 13, 2023
It turns out that the G-Shock watch musician Ed Sheeranwas spotted wearing in New York City and during performances earlier this year is actually an upcoming release in collaboration with Hodinkee. The yellow DW-6900 is inspired by Sheeran’s latest album Subtract, with a print from the album cover art on the face of the watch and black ink-like splotches on the band. (The cover art is an abstract portrait painting of Sheeran.) The watch has a Hodinkee-branded stainless steel case back and comes in an exclusive box and case.
Ed Sheeran is an avid watch collector and was known to be a G-Shock fan early in his music career. Fellow musician John Mayer, who did three G-Shock collaborations with Hodinkee, conducted an hour-long video interview with Sheeran about fifteen watches from his collection at hodinkee.com. (There is also an article with brief summaries of the watches.)
The new watch, officially titled G-Shock Ref. 6900 – Subtract By Ed Sheeran, will be available at the online Hodinkee Shop on October 18 for $185. It will also be sold at casio.com/us with the model name DW6900ESC239.
Disclosure: G-Central is an independent fansite supported by ads. We may earn a commission on sales from our links to external sites labeled with "affiliate link." Prices in articles are USD unless otherwise noted. Japanese yen prices include tax. Please follow your country's official G-Shock site for release updates.
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